The elevator pitch: That short description of your company that you deliver in the time it takes to ride an elevator a few floors, that thing that should be so simple and just so… Isn’t. How many of us really feel like we do this well? How many times have you delivered your quick pitch […]
How To Write an Elevator Pitch You’ll Actually Want to Share Read More »
SEO stands for Search Engine Optimization, which is mistakenly perceived by many beginners and non-marketing professionals to be a mystical art used to drive your blog post, page, or other piece of content up the magical list of search results into the knighted top 3 positions, regardless of the quality or value of the content
SEO Best Practices for Newbies: Discarding Legends for the SEO Techniques You Need Read More »
(UPDATE NOTICE: This post has been updated as of July 3, 2018 to add 4 more unique event ideas.) Client events have a nasty tendency to end up boring and dull — luckily for you, we’ve racked our brains, talked to our friends, and come up with a list of 9 unique client appreciation even
9 Unique Client Appreciation Event Ideas (That Won’t Bore Everyone to Tears) Read More »
If your content marketing is failing and your business isn’t growing the way you want it to, it’s probably because you’re being too nice. If you’ve been hanging around here long enough, you probably know that one of my favorite email subject lines is “How Can I Help?” Now, that’s not just because it gets
You’re Being Too Nice, and It’s Why Your Content Marketing Is Failing Read More »
Storytelling and content marketing go hand in hand in today’s content saturated landscape. In this hour-and-a-half-long webinar, we discussed a wide variety of topics — here are the highlights: Tell your story and start with why Match that “why” — the reason your business/nonprofit was started — with how you help your customer Consider customer needs
Storytelling and Content Marketing — Webinar Read More »
Starting a new design project is exciting. You’re putting your ideas and objectives out into the world for your designer to bring them to life. Things probably kick off awesomely, with you and the designer totally clicking, speaking the same language. You can’t wait to see the finished product… Then that draft hits your inbox
(NOTE: This blog post has been updated and expanded as of 05/30/18) What makes a good website “good”? There are many factors that go into making a website good, but I can sum it up simply in a single sentence: A good website gives users the information they need as quickly and easily as possible.
What Makes A Good Website “Good”? Read More »
Every now and then, I get this question: ”Why is content so important, anyway? All you marketers talk about it and how it’s so critical, but no one can tell me why.” It’s a great question, and if you’ve had lots of luck with other, more traditional forms of marketing in the past, then I can
Why Content Is Important and Why You Should Invest in It Read More »
In the modern era, apps and extensions for your browser or computer make project management faster and easier than ever before — with an incredible amount of project management tools (and techniques to make the most of them) available at the touch of a button, it’s never been easier to manage projects for businesses large
5 Project Management Tools and Techniques for the Modern-Day Cat Herder Read More »
Today’s B2B buyer is constantly surrounded by social media and is often just a click away from being able to connect with you or your business. As a manufacturer, properly utilizing the right social channels to promote your brand and create connections with your audience (which is often so different from the traditional B2C audience)
Social Media Marketing for Manufacturing Companies Read More »