Heather Steele

After almost a decade of marketing in a corporate setting, she tired of being a corporate cog and decided to go it alone, bootstrapping a business based on one simple principle:   Partnership.   Follow her on Twitter @heathersteele03, LinkedIn, or our blog to learn how to turn your business into a beast.

Small Business Marketing — Is It the Right Fit for Me?

When I see a small business marketing themselves right, I get excited — sometimes, it’s so hard to pin down exactly what the term “small business” even means! “Marketing” is a pretty broad term, and it means a lot of different things to different people. The same is true for the term “small business.” Where […]

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Facebook Ad Planner — Why You Need It (and a Template to Plan it Out)

Just FYI, we’ve got an awesome Facebook Ad Campaign Template (for 5 week’s worth of ads) and Facebook Ad Planner Worksheet (for a single ad) available for download. Here’s The Worksheet and the Template We live in a brave new world, one dominated by a very different form of advertising than we saw fifty years ago,

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Leadership Denton and the Tech Council — Making Denton the Most Connected City in North Texas

Leadership Denton—it’s been involved in the genesis of the Denton business community for over 30 years, it’s built leaders large and small all across our community, it’s spawned amazing projects ranging in size and scope that have helped Denton become what it is today, and it’s an integral part of who we are. And our

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Review This — Rethinking the Torturous Process of the Employee Review

Oh, the employee review. Everyone’s favorite time of the year… when we feel compelled to force our colleagues to eek out total bullshit answers to boring, random questions that rarely relate directly to the job they perform. Why do we torture these people? Why do we torture ourselves?! Because once upon a time an HR

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Briefly Unavailable for Scheduled Maintenance

You’re a beginner, but you’re getting this WordPress thing down—until the Briefly Unavailable for Scheduled Maintenance error rears its ugly head that is. But I’m getting ahead of myself. Updating and managing content changes, installing new plugins, or adding new photos to your slider — you can do it all. Look at you! You’re even

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Blue Steele Solutions Joins Forces with Community Market

Local small business supporter Community Market, a producers-only farmers market and art market in Denton, Texas, is teaming up with Denton marketing and website company Blue Steele Solutions to help market vendors grow their business. Community Market is an inspiring place—they’re a microcosm of all the incredible things that are happening in Denton right now.

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Randi Skinner Joins Denton Parks Foundation Board

Our legendary marketing gal and Dentonite extraordinaire Randi Skinner joins the board of local Daniel Burnham fanatics Denton Parks Foundation. Daniel Burnham, an American architect and urban planner, “was an early advocate for parks and open space, who understood their importance in fostering a deep sense of community in a democracy.” The Denton Parks Foundation

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Instagram for Small Business — Instagramin’ With the Best of Them

The social media landscape can often look more like a minefield — and trying to figure out how to leverage Instagram for your small business can be an intimidating prospect. But never fear! Our resident Social Media Herder Adam Fout recently interviewed Social Media Master Robert Nissenbaum to find out just how a small business owner

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