Why You Should Hire a Content Writer


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Why should you hire a content writer?

Let’s be honest…

You know you’re not going to end up writing that content yourself.

If we got a nickel for every time a client told us they were going to write their own content…

Then didn’t…

We wouldn’t have to sell websites anymore.

Here are some of the best reasons to hire a content writer, starting with the best reason first.

You Just Don’t Have the Time

You’re running a business.

You’re really good at what you do.

You’ve spent a lot of time and energy becoming great at that specific thing in that industry.

And now, suddenly, someone is asking you to write blog posts so that your website will show up for local searchers on Google.

And guess what?

You’re not a professional writer.

But that doesn’t matter in your mind because you’re probably pretty good at writing…

If you just had the time.

The reality is that your time is best spent doing what you do best — running your business.

The last thing you need to do is try to become the world’s next best writer.

Look, if you want to show up on Google, you need to be creating content regularly — it’s that simple.

But if you try to take it on yourself when you’re already strapped for time, well…

We’ve seen how that story plays out over and over.

You might write a couple of blog posts for a couple of months.

And likely not with any sort of regularity.

And then life gets busy.

Work gets busy.

Blogging stops being a priority.

And your ability to rank on Google suffers.

When you hire a content writer, you just set it and forget it.

They pump out the content.

You focus on what you do best.

Google is happy.

You’re productive.

Everyone wins.

But there’s more to it than that.

Writing Great Content Is Hard (Really Hard)

The truth is that writing great content is really, really hard.

It takes time.

It takes research.

It takes discipline.

And even when you’re an expert in your field and know what you’re talking about.

You still have to understand how to write content with keywords (in the appropriate places) so that the content will actually show up on Google.

It takes years for content writers to learn how to do this and do it well.

Most business owners just don’t have the time to learn all this.

And putting it into practice at least once a week?

Forget about it.

How We Create Great Content That Has the Potential to Rank on Google

When our writers write for you, they start with research.

This takes time — hours — and that’s just the beginning.

Once they’ve finished their research, they do keyword research, finding the right keywords to help Google and readers understand what the content is about.

They then write the content — more hours — and then insert the keywords in the appropriate places in a way that sounds natural.

Only then, when the content is edited and polished, does it go to you to look over and approve.

Do you really want to do all that yourself?

Or would you rather get a finished product you can just edit lightly and send out into the wide world?

What People Say About Our Content Writers

“From early on in our business I knew I wanted a website and marketing campaign driven by content that was informative and useful, not just fluff and keywords. I initially took on the task of creating this content myself, I quickly realized that something had to give.

The problem was that I had deep concerns about finding a firm that would be able to capture ‘our voice,’ bring new life to the foundational goals I had set, AND make content production as turnkey as possible. The team players at Blue Steele have, without a doubt, have erased all of those concerns and I could not be happier with the outstanding work they have done and continue to do!”

—Augie Galindo, PA-C Testosterone Centers of Texas | Founding Partner

“I have worked with Heather, Adam, and the amazing crew at Blue Steele Solutions for YEARS – they have always provided top-notch customer service and the absolute best content I could have ever asked for. In particular, they’ve been like a partner for writing blogs and other content my clients have needed, adapting to edit requests and creating the exact materials my clients have wanted.

“Working with Blue Steele is like working with a business partner, one who wants you to succeed and will do everything in their power to make that happen. And seriously, the content. I’ve stuck with them for so long because it’s impossible to find such good content for such an amazing rate and with this level of customer service. I can’t recommend them enough!”

—Jennifer Greene

Ready to Turn Over the Content Reins? Let our content experts help

If you’re ready to start blogging but need some help creating content regularly, we can help.

Not only do we create high-quality blog posts regularly for your website, but we can turn those blog posts into social media posts and schedule them out for up to a year.

You get regular content for your website and your social media without having to lift a finger.

Learn more about our content writing services.

Heather Steele

After almost a decade of marketing in a corporate setting, she tired of being a corporate cog and decided to go it alone, bootstrapping a business based on one simple principle:   Partnership.   Follow her on Twitter @heathersteele03, LinkedIn, or our blog to learn how to turn your business into a beast.

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