(This article on concise writing originally appeared on LinkedIn — you can read it here). It’s one of my greatest struggles — concise writing. As writers, we’re told that less is more, that we should cut and chop, grind away to reveal the real. The stuff that connects with people. And I figure, if you […]
Concise Writing — The Art of the Short Post Read More »
Let’s talk about how to create a LinkedIn profile that actually brings you leads and sales (you know, a robust one). (Scroll down to watch the video) LinkedIn is the place to be for professionals looking to build their online presence, grow their professional network, find a job, and add to their authority in their area
How to Create a LinkedIn Profile that Blows People Away (with Debra Jason) Read More »
Most of us, no matter our job or age, have had extensive training on how to write for others, and often in a way that made us hate every minute of it: In the classroom. For years and years, we wrote for an audience of one—our teacher. For some, this has been an adversarial relationship—writing
There was once a small business owner named James. James ran a modest widget shop, selling widgets large and small. No widget was too complicated for James, and all his friends agreed that he had the best widgets in town. That made James happy. Tired of being left in the digital dust, James decided it
Content Strategy and The Parable of the Well-Meaning Business Owner Read More »
Good followers can be hard to find. But never fear! Social media siren and marketing genius Roxanne Roark, despite extraordinary opposition from the internet gods, was able to tune it and blab with us about how to grow social media followers. Instagram, Pinterest, Twitter—these are the places where you know you need to be. Your
Growing a Follower Base on Twitter, Pinterest, and Instagram Read More »
Carol Stephen of Your Social Media Works has been described as the Queen of Pinterest—let’s just say she knows her stuff. On this Brown Bag Business Chat, we picked her brain on all things Pinterest, aiming to find out how small business owners can leverage Pinterest to drive traffic to their website and get more leads.
Pinterest for Small Businesses Read More »
Scope creep is a serious issue. Not only does it eat into your profit margins, but it can strain a relationship with a client—and keep you from doing business with them in the future. Scope creep is to be avoided at all costs, but if you don’t put preventative measures into place, you can find
Scope Creepers — When Clients Can’t Stop Asking for More Read More »
Customer Relationship Management (CRM) is something every business owner should be keeping close track of, but it’s a pain without help. Fortunately, CRM software is here to help—and you have a wide variety of CRM options within WordPress. Here’s everything you ever wanted to know about CRM software.
Why You Need A CRM for Your Small Business Read More »
Twitter literally changed our guest’s life. Before she got on social media, Bridget was a harried secretary. But, after 6 years of hard work, she was able to turn her social media skills into a new job in the WordPress industry. She knows Twitter inside and out—especially lists. Twitter lists are probably the best way
How Twitter Lists Will Change Your Life Read More »
(This post was originally posted on LinkedIn—you can read it here.) There’s this lie I tell myself pretty regularly: “No one is going to read this anyway—it doesn’t matter what I say.” I think I first started saying this to myself back in the Elder Days, back when I thought I’d be writing manuals for
Audience — The Silent Majority Read More »