WordPress — it’s the talk of the web development town (and really, it’s kinda becoming king). WordPress is the platform we build all our websites in, and for good reason — this open-source CMS makes building websites primed for growth (and able to add unlimited functionality) a viable option for businesses large and small. (Oh, by the […]
Custom WordPress Websites, Themes, and Plugins — The Power of WordPress Read More »
This might be the most compelling example of content marketing in the history of anything ever. Especially the rap musics. Unless you’ve been living in a cave under the ocean on a moon on the far side of another galaxy in space, you’ve obviously heard about the latest mixtape to be released by Hamburger Helper.
Hamburger Helper and the Most Genius Content Marketing of 2016 Read More »
(Scroll down to view the video) Google Analytics is one of the most useful, valuable, and confusing free tools out there for small business owners and marketing managers — but getting the most out of your Google Analytics account can be the difference between website success… And website failure. Without a tool like GA,
(Scroll down to watch the video) WordCamps—the apogees of the WordPress world. WordCamps are awesome—they let you see, listen to, and meet some of the leaders in the industry. During their talks, you’ll get to learn how they reached the point they’re at—and how you can do the same. The best part is the community—you
Surviving Your First WordCamp Read More »
No matter what type of business you run, email marketing presents a unique opportunity—and you probably think you need a fantastic email newsletter design to get the most out of it. If you’ve gone about your list-building methods properly, you’ve got a list of interested leads, people who aren’t ready to buy quite yet, but
This quick guide will show you how to set up a Facebook business page in less than 5 minutes. You’ll be on your way to Facebook Fame in no time! When Facebook Was First Created about a Million Years Ago, It Was Simple But it’s grown into a beast—and even creating a page can be
How to Set Up a Facebook Business Page Read More »
What makes a good blog? The devil is in the details. Because blogs can vary so widely, coming up with a strict set of rules can only go so far. The truth is, what makes a good blog varies from industry to industry. What works well in the upscale clothing marketing isn’t going to do
What Makes a Good Blog? 3 Things You Need to Know Before You Start Blogging Read More »
(Scroll down to watch the video) There are only a few ways to differentiate yourself from the competition—quality, price, and great customer service. The first two are tough in the extreme. Few companies can be beat on quality or price, and as a small business, you don’t have the economies of scale you need to
Hiring employees for your small business doesn’t have to be the frightening, anxiety inducing, nerve-wracking procedure that it usually is. It also doesn’t just have to be about filling a particular need. It can be about growth too. (Scroll down to watch the video) Over 60% of hiring managers believe they made at least one
For most people, coming up with the perfect YouTube marketing strategy means developing an advertising strategy—videos meant to drive sales. Instead, I want you to think of YouTube in terms of content marketing—providing valuable content to your customers that brings them back hungry for more. It seems like only yesterday that Google was the king
A YouTube Marketing Strategy That Puts Your Customers First Read More »