(This post originally appeared on LinkedIn — you can read it here) “That would never work.” “Actually, it would take too much work.” “And you’d probably need a ton of pictures to do it right.” “At least 20 hours of work.” “I don’t have the time, better not even start.” “This is crap—why did I […]
Death of a Perfectionist Read More »
(UPDATE 2017: We reached our goal! Thanks to everyone who donated — we couldn’t have done it without you.) I want to tell you a story about my friend Thom. I thought about telling my history and background with Thom, how I met him, how we became friends, how we drifted apart, but I want
WordPress Isn’t Just About Building Businesses—It’s Also About Helping Others Read More »
Using Facebook to build your brand is actually fairly straightforward. Let’s discuss. (Scroll down to watch the Brown Bag Business Chat) We’ll start with the good news. Facebook has 1.55 BILLION active monthly users (proof). “But wait!” you say, “How many of those users are active regularly, huh buddy?” Excellent question grasshopper. According to the
Let’s Get It Started — Using Facebook to Build Your Brand Read More »
(This was originally posted on LinkedIn—you can read it here) Hey did I catch your attention? Well thank god. I was SO worried you wouldn’t notice me! I’ve got this amazing list that you just have GOT to read and then mayyyyyybe you’ll click click click on my latest link and download my amazing fabulous
(To watch the Brown Bag Business Chat, scroll down) I want you to imagine a house, a house that contains everything you own. …might be a pretty big house… Might be tiny (mine’s pretty tiny). This is a magic house, so it’s as big as it needs to be to hold all your things. Car,
We’re Bringing Simple Back Read More »
(This post originally appeared on LinkedIn — you can read it here) Writing is a terrifying occupation. It’s terrifying because anything you write can have consequences—from the tiniest tweet to widely-est read white paper, a mistake, a rude comment, or a blatant lie can get you in a great deal of trouble. I’ve spent hours sweating over
The Importance of Being Earnest (In Your Writing) Read More »
(Scroll down to watch the Brown Bag Business Chat) Let me set the scene for you: King Leonidas runs across the leader of the Arcadians, who wishes to join forces with what he thinks is a humongous army of Spartans. Daxos, the leader of the Arcadians, is taken aback when he sees the size of
This. Is. CONTENT! Conquer Your Content and Get the Most from Your Website Read More »
I have some very depressing news—there’s no such thing as a basic website. It doesn’t exist. It’s patently false. It’s a tale whispered in back alleyways and dark corners, a fable told to small children, a myth perpetuated by the WordPress illuminati. You’ve been lied to, lied to by everyone. But I’m going to tell
The Legend of The Basic Website Read More »
I want to hit you with a business video marketing statistic. Check this out: “62% of adult internet users watch video online.” (Pew Internet) Hold on, I’ve got another one: “Nine in ten internet users ages 18-29 use video sharing sites.” (Pew Internet) Here’s the bit that’s going to make your mind implode: Those are
Business Video Marketing — The Holy Grail Of Digital Marketing Read More »
A website redesign checklist is a bit like a remodeling checklist (stick with me on this one). When it comes time to remodel your house, there are about a million different things running through your mind. Not least of these is aesthetics—you want the new design to be beautiful (of course), but that’s not the
Website Redesign Checklist — Beauty Is In The Number of Leads Read More »