Heather Steele

Last week we sat down with a client to review some branding content we created for them. As the meeting went on, they were continually concerned that we were reusing the same words and phrases over and over again. They were worried their content was too repetitive and wanted to “mix it up”. They were […]

Hello Friend, Last week I shared with you the awesome-sauce secret to lead generation and business growth: marketing funnels. Over the next six weeks, I’ll break down the key ingredients of a successful marketing funnel so you can follow along and create one for your business. But first, we need to have an important conversation. 

Seriously. No one. Not even your mama. Sure, they may ask how business is going. You may want to tell people all about how your business is doing at networking events or on sales calls. But don’t. You know what people care about? Solving their dang problems. People care about themselves. They care about getting the ball across the

In this episode of Hallway Chats, Heather talks about Why being too nice is hurting your business How time-blocking makes it possible to fit a full work-week into a very condensed schedule Running a business while parenting a special needs child How she got into WordPress and just how much she loves the community How

Have you ever found yourself staring at the screen. Knowing you need to write some marketing content, but just not sure where to start? Watching the cursor blink — blink — blink… but no idea how to get the words from your brain onto the page? You’re not alone. The truth is, writing great marketing

If you want your marketing to actually help grow your business, the secret is repetition.  Do you ever feel burned out on marketing? Like, it’s so much work and you just don’t really know if all that work will ever pay off? Have you found yourself spinning your wheels trying one approach, then another, then

A few weeks ago I had the pleasure of sitting down with my friend and colleague Glen Farris to talk about life, business and share some high school band nerd flashbacks. Check out the Podcast and be sure to listen to all of Glen’s interviews!

The Japanese have a famous business mantra:  O-kyakusama wa kamisama—the customer is God. That’s their heavyweight version of: The customer is always right. However, your business is really only customer-first or customer-centered if you take the concept beyond positioning yourself as a Yes-man that responds to every little demand. Instead, you need to ask the

About a year ago we had a potluck at my office, and the organizer used a service called Perfect Potluck to organize what everyone would bring. (I’m sorry—this post isn’t about food… I know, I’m disappointed, too.) When I first saw the Perfect Potluck website and branding, I wasn’t impressed. There was a strawberry in the logo,