As a newbie to this business a couple of years back, I distinctly remember feeling a little awkward when I didn’t have a clear answer to the most obvious question: What is digital marketing? The scope of information in the various answers I found made my head swim, but I quickly deduced that digital marketing was […]
Digital Marketing is the Foundation of Your Brand Read More »
When it comes to the war of branding vs. marketing, marketing might win a few battles… But branding wins the war. When used together, they produce significant, long-term results for your business. Something We Can All Identify With I like cars. A lot. I drive an old BMW that I bought last year—a 2008 that
Branding vs. Marketing: Why Branding Beats Marketing Every Time Read More »
Having trouble building awesome relationships with the clients you really want to work with? A lot of businesses are struggling in that department… I’ll let you in on a secret… The problem isn’t your organic search results or your latest ad offer… It’s probably a lack of attention to your brand. Nothing holds a business back like a
Becoming Branding Beasts—Big Changes at Blue Steele Solutions Read More »
Last week I met up with a colleague who mentioned he might have a good referral for me. As we were talking, he grabbed his computer, pulled up our website, and started going through our portfolio to find some samples of our work he could send along with an intro. I’m not gonna lie—I was
Is It Time to Redesign Your Website? Read More »
Let’s talk about a tough subject for business owners and people in charge—burnout. Warning: This isn’t a zip-a-dee-doo-dah kind of post—burnout is a serious problem (that’s often ignored or swept under the rug). But we’re here to offer you some hope and some actionable alternatives if you find yourself caught in a tailspin, wondering how
Burnout for Business Owners—What to Do About That Tailspin Read More »
Educating your customers on a wide variety of issues—from the problems they’re having that your business solves to how to get the most out of your products/services and more—is the key to a strong, long-lasting relationship. What you need—what you really need—is an individualized plan to educate every market segment you’re targeting. A customer IEP
Educating Your Customers—The Customer IEP Read More »
Not long ago, I was a novice content writer struggling with the concept of keyword research. Specifically, I was stressing over what I believed was a crucial ingredient to blogging success — identifying a specific, targeted keyword phrase. I was both on the right track and completely adrift at the same time. I misguidedly believed
Stress-Free Keyword Research for Newbies Read More »
The visual components of your brand — your logo, your fonts, your colors — are the first things potential customers notice. Before they’ve even had a moment to think a single thought about your brand, they’ve already formed an unconscious impression based on these simple elements. But when your branding isn’t being applied everywhere, or
Marketing with Clarity & Confidence: Visual Brand Read More »
What’s the ROI of your marketing? Is it really worth your time? Know the true cost of your marketing. What’s the time you’re investing really worth, and what’s the lost opportunity when you focus on learning a new skill instead of working on your business? Learn how to set a marketing budget that’s reasonable, that’s based
Marketing with Clarity & Confidence: Budget and ROI Read More »
In today’s lesson we’re going to go beyond the typical demographics and personas most people think of when we talk about brand and audience. We’re going to take you to the deeper connection you can make with your leads and customers by understanding the true problems they face and how your products and services
Marketing with Clarity & Confidence: Understanding Your Brand & Audience Read More »