Heather Steele

After almost a decade of marketing in a corporate setting, she tired of being a corporate cog and decided to go it alone, bootstrapping a business based on one simple principle:   Partnership.   Follow her on Twitter @heathersteele03, LinkedIn, or our blog to learn how to turn your business into a beast.

Powerful Personal Branding Tips to Take You from Digital Zero to Social Media Hero

These are the personal branding tips I wish someone had shared with me back before I started my career in sales. I don’t know about you, but I like to know who I’m doing business with. I always appreciate when I know a little about the owner of a business and not just the business […]

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Merry Christmas! Get 30% off website and branding services—first five customers only

Christmas is right around the corner, and Christmas always reminds me of the timeless story of Ebenezer Scrooge in A Christmas Carol. Ebenezer started out a wicked, selfish, stingy old man—but by the end of the story, the Christmas spirit had entered his heart, and he gave away his great wealth. Christmas is a time

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business-to-business advertising — man and woman split down the middle

Free to Be You & Me—Why Your Unique Brand Personality Matters And Why You Need A Brand Plan

(Scroll down to watch the Brown Bag Business Chat) One thing sets successful, dominate businesses far above their competitors—a brand plan. Coming up with a brand plan — a way to develop your unique brand personality — makes you different, makes you stand out (P.S. Most businesses don’t bother to plan this out.) But being different?

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business-to-business advertising — man and woman split down the middle

Brand Plan — Why Your Unique Brand Personality Matters

One thing sets successful, dominate businesses far above their competitors—a brand plan. Coming up with a brand plan — a way to develop your unique brand personality — makes you different, makes you stand out (P.S. Most businesses don’t bother to plan this out.) But being different? Sometimes, that’s scary. Stepping out of the gray area

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Small Business Networking In The Denton Community — Matching Passion With Profession

Let’s talk small business networking! The ultimate networking question for a small business is, “where do I start”? The answer I have for you is a little unconventional. I’m not going to tell you to visit every event under the sun. I’m not going to tell you to sign up for conferences until the cows

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Turn It Up To 11 — Create Better Marketing By Defining Your Audience

For more audience-building awesome sauce, check out this episode of the Brown Bag Business Chat It’s a Saturday afternoon. I’m hanging out with the family, doing some laundry, and generally enjoying my time away from work. Cell phone rings. I can tell it’s a work call (thanks RingCentral!), so I figure it’s either an emergency, or

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Randi Skinner Joins Blue Steele Solutions

We are pleased to announce that business development expert Randi Skinner will be joining the Blue Steele Solutions team! As a marketing and sales specialist, Randi has spent the past 10 years developing an impressive portfolio in both areas—she has some truly awe inspiring numbers when it comes to increasing revenue (which you can read

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The Instagram Plugin For WordPress That You’ve Been Waiting For

Our amazing, awesome, and totally talented developer Frank Gomez recently launched his blog, and he started with a truly topical topic: Instagram. Instagram is becoming huge—some of our BFFs on social media can’t say enough good things about the power of Instagram and its potential. Our friend Robert Nissenbaum had this to say in this incredible

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Fundraising Online With The Give WordPress Plugin

Today, we’re going to talk about fundraising online with Give, a plugin from WordImpress, with Matt Cromwell, the brand ambassador and head of support at WordImpress, fellow advanced WordPress admin, and all around amazing, awesome guy. What Do You Guys Do At WordImpress That Makes You Unique? We’re creating really high-quality plugins with high-quality support.

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So, You’re Building Your Own Website, Huh?

Building your own website? Then you need to read our website review series and learn how to get it right from the start (and not end up someone’s website rescue project). Maybe you’re thinking you can save some cash by building your own website, so here you are researching how the heck to even get started. Being

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