Better Marketing Starts With the Brand Board Template
The reason a brand board is so important to effective marketing is simple — it makes consistency easier.
When you send all the pieces of your brand to an employee in different files, when you can’t quite remember which fonts you do or do not use, when it’s not entirely clear what shade of red it is that you chose for your brand anyway, over time, these small mistakes can lead to brand catastrophe — you end up with something far different from the brand you created, the one you envisioned, and then you have two options:
- Spend the time and effort fixing the problems
- Pay someone to fix them for you
What kind of problems crop up from brand drift? Imagine, for a moment, that someone isn’t quite sure what color your logo is supposed to be, and you can only send them a black-and-white version because that’s all you can find on your desktop at the moment and pardon me, but you’re too busy to be messing around with logos right now it’s CRUNCH time folks! So just color this logo our shade of red and put it in that newsletter so we can get back to work!
And your employee does just that… except it’s the wrong color of red. And it turns out they did it in Microsoft paint, so it’s next to impossible to recreate. And they made it a strange file type and god only knows how they got it on the newsletter, but it’s there, no doubt about that, and we send it to thousands of customers, and yeah, that employee has been gone for years now, but everyone thinks our logo is supposed to be that shade of red, and geez, it sure looks pixelated doesn’t it? Someone is going to have to fix that…
And in the meantime, thousands or tens of thousands of your customers (or even more) have seen that weird version of your logo, have come to associate your brand with the low quality of the logo, and, somewhere deep in the recesses of their minds, your brand is forever associated with cheapness, with a lack of quality…
All of which could have been avoided if you’d taken the time to send that old employee the right version of the logo with the right colors, but which didn’t happen because you never bothered to put together a style guide, or even a simple brand board…
Check Out the Paid Style Guide Template
The Brand Board Template Helps You Avoid Nightmares Like This
The goal of the Brand Board Template is to help you get past all this, to never have it happen in the first place, to always have a handy dandy file, on hand, that you can send to whomever you need to send it to, all to ensure your brand is represented properly, accurately, and always the same no matter which employee or partner is putting it out into the wide world.
Add it to your cart to grab it now — and while you’re at it, be sure to take a look at the paid Style Guide Template, which takes this entire process leaps and bounds further than the simple brand board template you’re getting today on the house.
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