Video content marketing, a subset of the wide content marketing umbrella, is often passed over by businesses in favor of written content. The reason for this is simple, I think — video just requires a lot more work. A good writer can bust out an awesome blog post in a matter of hours, or even minutes, […]
The Power of Video Content Marketing Read More »
At some point in your career, someone has probably talked to you about how to brand yourself, how personal branding is this incredibly important thing that everyone is doing these days, how, if you’ve built a business and are trying to grow, it’s not something you can ignore (and note that this is different from
Brand Yourself — Personal Branding for Business Owners Read More »
(Just FYI, I’ve included a link to a downloadable SMART action plan at the bottom of the page. Click the button to grab a SMART action plan worksheet. Or, if you’re ready to make the most of your goals and turn them into real results for your business, check out our marketing ebook Analyze Your Marketing)
SMART Action Plan — Using SMART Goals to Guide Your Marketing Read More »
When it comes to B2B, digital marketing gurus seem to run out of ideas about once a week and start pushing out articles that look a little something like this: “Digital marketing is dead.” “B2B digital marketing is dead.” “Social media marketing is dead.” “Content marketing is dead.” “Direct mail is dead.” “SEO is dead”
B2B Digital Marketing Secrets — Email Marketing Is More Valuable Than You Think Read More »
Audience segmentation is the key differentiator between marketers who are wildly successful… And marketers who just scrape by. The difference between business owners and marketing managers who can create compelling, enticing marketing that gets their customers excited for their products and services… And those who consistently see their marketing efforts fall flat. Audience Segmentation Helps
Audience Segmentation — Your Key to More Effective Marketing Read More »
The importance of customer loyalty and retention cannot be overstated, especially in a saturated economy where everyone and their grandmother seems to have a business, know what they’re doing, and provide an awesome product or service at bunker-busting prices. Why is customer loyalty important? Why do we have to worry so much about retaining customers?
Before we jump into a discussion about marketing objectives (examples included, just for you 🙂 ), I want to talk about a word you probably don’t often associate with marketing: Triage. Imagine, if you will, a scene. Stick with me here: I promise this is relevant. You walk into a hospital with a broken leg
Marketing Objectives: Examples of Triage in the World of Marketing Read More »
TechMill Denton recently interviewed our founder and CMO Heather Steele about how she made the transition from a trained technical writer to the owner of a successful marketing company, how we help small-to-medium-sized businesses to get their marketing back on track, her favorite marketing apps and tools, the importance of reaching out to your network
TechMill Denton Interviews Our Founder, Heather Steele Read More »
So, what is content marketing anyway? Content marketing is all about helping people (and helping yourself along the way). One of my favorite professors of all time really pushed this idea into my thick little skull: Don’t just do well: Do well by doing good. The idea was this: If you spend your time in
What Is Content Marketing (And What’s the Point)? Read More »
Does a Small Business Really Need a Customer Relationship Management System? A CRM for small business owners — is it worth it? The short answer is yes, but let’s back up a bit — what is a CRM and why should I care? CRM stands for Customer Relationship Management. A CRM system (also known as CRM
A CRM for Small Business Owners Read More »