“Content marketing is the art of creating, curating, and distributing valuable content, combined with the science of measuring its impact on awareness, lead generation, and customer acquisition.” – Grande Guide to Content Marketing B2B content marketing (or business to business content marketing) can often seem intimidating, often because the difference between B2B content marketing and […]
B2B Marketing is business to business marketing, as opposed to B2C marketing (business to consumer marketing). The differences are many, so we’re going to focus on only a few in this article. For a full list of all the differences between these two types of marketing, check out this great white paper on B2B marketing
What Is B2B Marketing And Why Is It Different From Consumer Marketing? Read More »
As you might imagine, we get this question a lot. If you’re wondering: how much does a website cost anyway? Well, the short answer is “it depends.” That’s probably not the answer you wanted to hear, but it’s the right answer. We can’t really give you a concrete answer on how much a website costs
How Much Does A Website Cost? Read More »
Beth Staub of Adventure Auto Glass knows a lot about social media – she ought to, given that she is featured as an example in a social media class at a local university! See what she has to say about how easy local small business marketing can be for a small business, even with a
Local Small Business Marketing | Brown Bag Business Chat Read More »
The core concepts of branding and design can sometimes be confusing; We run into one particular problem all the time: a client tells us that they need help coming up with a brand. After we ask a few questions, we realize that the client is actually talking about their logo. We’ve addressed this problem before
Branding and Design — Your Brand Is Not Your Logo Read More »
Content marketing for small businesses is often difficult to do, especially when you’re trying to run a company! Tess Wittler is a content marketer who specializes in helping companies tell their stories through their content, and in this week’s Brown Bag, she talks about how content marketing for small businesses doesn’t have to be intimidating
Content Marketing For Small Businesses | Brown Bag Business Chat Read More »
Ever wonder how those other small businesses get contracts with the heavy hitters? Well wonder no more, because we interviewed Ron Duncan, CPPB, Contracts Manager at DFW International Airport (As an airport larger than the isle of Manhattan, DFW is about as heavy as it gets!) to find out exactly what they look for when
Technology and sales go hand-in-hand, but it’s often hard to know which pieces of technology you should choose for your sales goals. John Davis of Three Martini Lunch explains some general sales strategies for small businesses and then dives into an explanation of some of the best technology for sales teams (with just a few
Marketing for Manufacturers & Distributors | Brown Bag Business Chat Read More »
If you need a new website, or you want to upgrade your existing site, you may have asked yourself the following question: what are responsive websites? Responsive websites have been around for a while, but they have become much more popular in the last couple years. You’ve heard the buzz, and you’re interested in the
What Are Responsive Websites? Read More »
Our founder Heather Steele recently gave a podcast interview to Nick Augustine of Lone Star Content Marketing. Lone Star Content Marketing, located in Denton, Texas, interviews lots of Denton small businesses. It was lots of fun, and they covered some marketing topics in the process that are valuable for your business, so we thought we would share
Denton Small Business Stars Interview Read More »